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DIGITAL MARKETING COURSE INDEX
OUR MNC's PLACEMENT PARTNERS
Why Join Us ?
Digital Marketing Training Placements
Who are we ?
We are the reputed Digital Marketing Agency helping brands and businesses to mark their presence in the highly competitive market. If we are able to help such big brands to grow their presence in Digital World, so we can definitely teach you how we are able to achieve such kinda amazing results for our clients.
Digital Marketing Training Course
Digital Marketing Overview
- What is Digital Marketing
- Why Digital Marketing
- Traditional Marketing vs Digital Marketing
- Advantages of Digital Marketing
- Types of Online Marketing Strategies
Web Technology Introduction
- What is Domain Name
- What is Web Hosting
- Types Of Web Hostings
- What Are Best Web Technologies & Why
- What is CMS Technology & Why
- Advantages Of CMS Technologies
- Website Development Using WordPress.
- Customizing WordPress & Making Business Website
SEO Introduction
- Introduction of SEO.
- Why Seo in 2018.
- How Search Engine Works ( Google, Bing, Yahoo ).
- What is Google Spider?
- How can Seo help Business
- What is On-page SEO
- What is Off-Page SEO
- Importance Of UX / UI Design
- Importance Of Website Speed
SEO - On-page
- Keywords Research
- Website & URL Architecture
- Title & Meta Tags Optimization
- H & Alt Tags Optimization
- Content Optimization
- Robots.txt
- Google & Bing Webmasters
- XML Sitemaps
- SEO Localization
- Panda Algorithm
- Blogging & It’s Importance.
- Semantic Markup Language
- Google Analytics
SEO - Off-Page
- Introduction to Link Building
- Types of Link Building
- Google Penguin Algorithm
- Quality Links Vs Quantity Links
- Link Building Methods
- Guest Blogging
- Hypertext Optimization
- PBN Networks
- Social Media Signals
- Domain Authority & Page Authority
- SEO Localization
- Google Maps Optimization
SEM Introduction
- What is Paid Marketing
- Benefits of Paid Marketing
- Paid Marketing Channels
- Paid Bidding Strategies
- Direct Campaign Vs. Branding Campaign
- Account Creation
- Billing Methods
- AdWords Interface Tour
- Basic AdWords Terminology
- Recent updates in AdWords
- Account structure in AdWords
- AdWords Account Limits
SEM - Adwords PPC
1. Pay-Per-Click Advertising
- About Google Adwords & Bing Ads
- Where ads appear
- Advantages of using AdWords & Bing Ads
- Google Adwords or Microsoft Bing Ads?
- Understanding the AdWords structure
- What is Quality Score?
- How is Adwords auction system designed?
2. Before Getting Started
- Understand & Define your business
- Understand & Define your product
- Understand & Define your customers
- Setting realistic expectations out of Adwords
3. Getting Started with AdWords
- Signing up for an account
- Exploring the adwords interface
- A look at AdWords Express
4. Importance of Researching the Keywords
- How keywords work
- Using Google Keyword Planner
- Using SEMrush tool
5. Creating the First Campaign
- Creating a campaign
- Campaign Types
- Selecting the target audience
- Campaign Bid types & settings
- Ad extensions & types
- Advanced campaign settings
6. Understanding Adgroups & Ads
- Search Ads
- Display Ads
- Video & Youtube Ads
- TV Ads
- Mobile Ads
- Creating an ad group
- Keyword targeting options
- Finalizing your ad group
- Adding ad groups and reviewing options
7. Monitoring, Reports & Refining
- Understanding reports
- Search Terms, Auction Insights, and User Location reports
- Creating and exporting reports
- Understanding ROI
8. Advanced Tracking
- Integrating Google Analytics
- Configuring Adwords Conversion Tracking
9. Key Optimization Strategies
- Configure campaign experiments
- Key optimization tips
10. Going Beyond the Basics
- Reviewing bid adjustments
- Understanding Audience remarketing
- Optimizing ad extensions
Social Media Marketing
- Introduction to Social Media Marketing.
- Facebook Marketing & Advertising.
- Instagram Marketing & Advertising.
- LinkedIn Marketing & Advertising.
- Twitter Marketing & Advertising.
- Lead Generation Advertising.
Email Marketing
- What is Email Marketing
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Softwares
- Building email marketing strategy
- Building subscriber lists
- Designing Newsletters
- Types of Campaigns
- Reports and analysis
Google Adsense & Affiliate Marketing
- What is Adsense
- What is Affiliate Marketing
- Making Money using Google Adsense
- Making Money using Affiliate Marketing
- Other Ad Networks Media
IMP Digital Marketing Training Info
Search Engine
Optimization !!
SEO is something in the world of internet marketing which has dominated every other marketing platform out there. Ink Digital Marketing Training Program is designed to transform you into an industry-ready SEO professional. You’ll master Complete SEO knowledge from On-Page to off-Page SEO. You’ll master Complete Technical knowledge From Google Analytics to Google Webmaster to start your career as a Digital Marketing Executive.
Search Engine
Marketing !!
Search Engine Marketing Program by “Ink Digital Marketing Training” will give you the advance skillsets to start your career as a Digital Marketing executive or a PPC executive. All big brands & companies are taking advantage of Pay per click ( Adwords PPC ) for immediate and quantifiable business sales. The course comprises of all segments required to become an expert in the online advertising world.
Social Media
Marketing !!
Social Media Marketing or optimizing is a part of Digital Marketing program. Social Media Marketing simply means: marketing a brand through social channels like Facebook, Instagram, Twitter etc.. and creating brand awareness and increasing bottom line sales of the brand. Social Media presence has become an integral part of any business organization today. In this Module, you will learn how to advertise and promote a brand on Facebook, Twitter, and Instagram. You will learn AB/BA testing process which is an important process to get maximum results of any advertisements.
Affiliate
Marketing !!
Affiliate Marketing is something where you get the chance of promoting products or services of owners and get paid when sale happens as a commission. In this Digital Marketing Training Program, We will be teaching in-depth topics about affiliate marketing. Like what is affiliate marketing, high paying affiliate networks, Affiliate marketing with seo, Affiliate marketing with advertising, Amazon & Flipkart affiliate marketing.
Email
Marketing !!
Email Marketing is one of the main digital marketing strategies if effectively implemented. In our Digital Marketing Training program will teach you about what is email marketing and how can to grow a business and get exposure with email marketing. You will be going to learn lifecycle email marketing, segmentation, email design, deliverability, analytics and every other advance strategy.
The Future of Digital Marketing Career in India
Days are gone when peoples used to shake hands with traditional marketing for growing their businesses. Now we all have embraced the power of the growing industry because it is more efficient and affordable than any other marketing platform. Digital marketing is helping brands and business to market their products/services online. The future of digital marketing career in India is very bright. Day by day the demand for digital marketing is increasing in the market, and it will have better opportunities as the time passes.
Digital Marketing is an enormous field with the assortment of profession choices. It isn’t just what’s to come; it’s a need of today. The open doors for a Digital Marketing proficient are colossal in India at present. The Internet clients have come to up to around 463 million, and it has turned into the nation with the world’s third-biggest web populace, and inside the following three years, extra 300 million will get added to the populace getting to the Internet in India. The present increment rate is estimated at 34.8%.
This isn’t merely regarding employment development openings, yet in financial terms too.
Following are the most requested abilities to learn in Digital Marketing apart from ( SEO, SEM, SOCIAL MEDIA )
Content Marketing: Content is the lord and base for all your showcasing. Almost half of the organizations have the content procedure.
Online networking Marketing: Social media spending plans will get multiplied in the coming next five years. Web infiltration is increasing an ever-increasing number of results. Almost 33% of the populace is as of now utilizing some kind of online networking stage.
Website Architecture Design: 33% of movement from Google’s natural query output goes to the principal thing recorded. So knowing the methodologies of site improvement will give you a bleeding edge in the digital advertising career.
inkResults – Best Digital Marketing Institute in Hyderabad
(58 votes, average: 3.83 out of 5)
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